Opening New Lines of Communication: Reaching Customers with UCaaS Solutions

Maybe you want to remind them of an upcoming appointment, or you need to discuss your latest products. Whatever the message, you have things you want to tell your customers. Communication is a vital part of your business, but with a variety of products on the market, finding a solution in your price range that fits how you like to reach out can be a challenge.  

“We see these organizations that are stuck with equipment they aren’t utilizing or paying for services that can’t evolve with their growth or goals,” said Brian Ngo, Midco Senior Product Analyst. “We want to provide them with the solutions that actually make a positive change in the way they do business.”  

To help businesses take on communication challenges, Midco offers several UCaaS products to connect with customers and team members. 

UCaaS stands for unified communications as a service. This is an umbrella term for cloud-delivered products that help businesses communicate. Midco offers several of these types of solutions, giving you options that fit your needs, budget and company size. 

Midco Business Connect 

The days of needing a dedicated phone station for each employee are over. Individualized equipment can become expensive and quicky outdated. Midco Business Connect offers you a way to give each team member a local line using a platform you may already have.  

“Midco Business Connect gives you complete flexibility when it comes to your voice services,” explained Ngo. “It integrates with Microsoft Teams to deliver a calling solution without the upfront expense of desk phones.” 

This is a great solution for businesses that need a way to call outside of the company. With the ability to port in lines or create new local ones, you can reach out to customers from a number they may already associate with your company or area.  

It also delivers all the features you’d need on a day-to-day basis. From call forwarding to cloud voicemail to on-hold music, you can replace your current phone system without missing a beat – or a call. 

“Our teams are here to make sure you get up and running,” said Ngo. “We want you to feel confident and comfortable using this service that is vital to your customer relations.”

Midco Business Texting

Whether it’s asking you to confirm an appointment or an automated message answering your question about operating hours, getting a text from a business is the new normal. 

“This has been one of our most requested services,” mentioned Ngo. “Customers expect fast responses, and we’ve been researching and developing this product for years in order to supply businesses with the best solution out there.” 

Midco Business Texting and Texting Pro are standalone services that allow you to create and manage a full suite of text messages so you can connect with your customers in a myriad of ways.  

“There are so many use-cases available through the Texting platform,” said Ngo. “You can create drip campaigns, automated responses, appointment reminders and more – all done through our app.” 

The Midco Business Texting app allows you to manage everything seamlessly in one place. This allows you to keep on top of everything while still drawing a nice line between your personal and work messages.  

“Anyone can benefit from a service like this,” stated Ngo. “But we really see the potential for those in service-related industries. Mechanic shops, dental offices, sales and real estate offices can bring another point of communication to help keep customers engaged and in the know.” 

Like with all Midco services, our support teams are here to help you understand the strict rules and regulations that come with texting customers. All messages have to be approved by The Campaign Registry, also known as TCR. This is a national platform that seeks to make application to consumer texting more secure and trustworthy.  

“It can be a complicated process as messages have to meet certain criteria depending on the goal and who is sending the text,” explained Ngo. “But our platform helps you create the campaign that will be most effective for your needs.”