From Hyperscalers to AI: How 400G Powers Tomorrow

Artificial Intelligence. Cloud computing. Data centers. Hyperscalers. These are just a few of the recent buzzwords in the tech industry. And while some might be more relevant to your business than others, they all have something in common – they require huge amounts of bandwidth.  

“Technology is constantly evolving,” said Bill Chatwell, Midco’s Senior VP of Technology. “As these new ideas emerge and take hold in the business world, service providers – like Midco – need to be able to keep pace. We deliver the high-capacity bandwidth needed to turn these ideas into real, practical solutions for companies. And we do that with 400G circuits.” 

400G Brings the Bandwidth 

Transformative ideas require high-capacity bandwidth. Enter 400G. This type of technology allows companies to send information at 400 gigabits per second (Gbps).  

“This advancement makes it possible for large amounts of data to travel faster over large distances,” explained Chatwell. “But more speed isn’t the only benefit.” 

400G also brings network-wide benefits, such as: 

• Scalability: Network scalability allows for growth without the complexity of replacing infrastructure. 
• Reliability: 400G circuits offer increased stability with low latency to deliver data faster and more consistently, dodging network congestion.  
• Cost Efficiency: Reducing the number of lower speed circuits and limiting network downtime can help cut costs. 

Circuits of this speed don’t pop up overnight. Midco has been working for decades on our network.  

“We invested in our fiber network infrastructure right from the start,” said Chatwell. “Now, we are able to provide advanced connectivity to power large-scale businesses across the Midwest.” 

What Does 400G Mean for Small Businesses 

Even though it comes with serious computing power, not every business needs to tap into the bandwidth of 400G.  

“400G is for those companies with massive data needs,” said Jordan Bjorklund, Midco’s Director of Small Business Sales. “Think of enterprise data centers and AI companies that deal with a huge volume of information. These are the main types of players that need 400G circuits.”  

Smaller businesses – even those with multiple locations and a large number of employees – don’t need those speeds, but that doesn’t mean this growing service won’t benefit their network performance. 

“At Midco, we want all our customers to thrive – no matter their size or needs,” stated Bjorklund. “Knowing that your provider can handle these large, complex circuits, should give you confidence in your own multi-gig connection.” 

Plus, as we work to meet these high-capacity needs, it encourages us to innovate across the board.  

“We’re always looking to improve our network, expand our fiber capabilities and adapt our services to help you thrive,” said Bjorklund. “We’ve changed our entire data tier structure and brought new products to market to best fit the network connectivity needs of our customers.”